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shOOting pages - Get better search results. Search optimization strategies.
Are your prospective customers finding you on the internet?
It costs the same amount of time and energy to sell a really profitable product or service as it does to create and maintain a site which gets no traction or visibility.
Our goal at sh00tingpages.com is to make sure your website has the best possible chance of rising to the top of the search engines AND attracting visitors to "click through" to your site.
Make no mistake. These are two completely separate tasks and you must master BOTH to achieve success with search engine marketing.
You can pay thousands and thousands to get the top position when someone types a search phrase into a search engine which relates to what they are selling.
So, there they are, right in the top ten results of a website search... with... a few poorly written sentences describing their site (written in blue) and the name of their website hidden at the bottom of the few lines of copy describing their site.
Know this: Burn it into your mind: Those first few sentences which describe your site... plus... the actual NAME of your site are, by far...
The Most Important Words On Your Entire Website!
Look, when people type a search word or a search phrase into a search engine, they do NOT necessarily click on the sites which pop up in the first three or four results. No. What they do is, they glance down the list of those top ten sites and read the brief descriptions of each site... and... the name of each website.
The one they really click on first (and you DO want it to be yours) is the one with the most enticing copy describing the website... and...the most enticing website name.
It's like they are glancing at headlines in a newspaper to see what stories they want to read. And, most website descriptive copy and website names seem to have been written by marketing neophytes.
Listen, these words are, by far, the most important words on your entire website.
More thought and effort should go into these few lines of descriptive copy (and name) of your website than almost everything else that is on your site... combined! Here then are…
The ONLY 2 Ways You Can Realistically Play The Search Engine Optimization Game…And WIN!
Search Marketing or Search Engine Optimization as it is commonly referred, is similar to hanging a tree stand (your website) where you will likely find game (clients).
We could go into great detail here, describing what a search engine does, how it "indexes" the pages, how to achieve better placement among the top search engines and so forth.
To get your site to appear in the first 10 to 20 listings whenever someone types in a keyword or search phrase associated with your product or service you can either:
1) Become a Search Engine Optimization expert yourself (it should only take you about 1,000 hours - that's the amount of time on average it takes to master a new skill)
or…
2) You can partner with a company like sh00tingpages.com that already understands this game inside and out and can guide you to the promised land and drop you right in front of your "trophy" clients.
Assuming you don't want to become an expert in Internet marketing and more specifically, Search Engine Optimization, we have a very affordable service that can dramatically improve the traffic to your website. Just give us a call at 206-484-4697 and we will fill you in on the details.
If you are interested in becoming an expert in Search Engine Optimization, here is a great document that includes everything you need to know about; search engines, spiders, meta-tags, search engine submission, keywords, paid-inclusion and even pay-for-placement search marketing. The company that has been generous enough to let us offer this valuable resource to you is, Prospect Smarter (www.prospectsmarter.com). We believe this is the best primer on search engine optimization and is a must read for anyone with a website.
The three primary search marketing techniques are:
- Organic Search Optimization
- Paid-Inclusion Search Optimization
- Pay-for-Placement or "Pay-for-Position" Search Marketing
Since shOOtingpages is a dedicated resource for the hunting and shooting enthusiast, we are experts at knowing which search terms for which products or services are being used at any given moment.
Because we are constantly scouting, patterning end user behavior search habits, we can put you in a position for success. Give us a call today at 206-484-4697 and find out what we can do for you.
Parting shot…Most web designers do just that, design websites. They often do not submit your website to search engines and they probably understand little about writing the website copy in a manner that search engines will be able to index your site properly and for maximum exposure.
More often than not, the client writes the content and unless they are experts in copywriting specifically for the search engines, there is a high probability that much of the copy is not optimized. It is much better for you, the business owner, to have a poorly designed website that is written correctly, than it is to have the most wiz-bang site the search engines cannot understand and the users cannot find. More traffic equals more opportunities, which lead to higher conversion and more revenue. And that my friend, is what puts the food on the table.
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